Story Panda delivers fractional senior-level marketing strategy support for companies looking to grow.
Content Pillars and Positioning
Creative Strategy & Brainstorming
Our Areas of Expertise:
We help you tell your stories:
The right message to the right people at the right time.
Connect with your audience to build trust and tell your stories in the ways that matter.
Let's talk about how content marketing can bring your narrative
Not sure where to start? We can help you find the right channel and approach to reach your most audience. We fish where the fish are.
Let's talk about the channel and content mix that's right for you.
Communications and PR
Build authenticity and authority with strategic communications. Lever the influence of others to grow your reach and build trust.
Let's talk about how strategic communications, influencer relations and PR can help tell your story.
Level up your marketing. Fast.
You know you need marketing. Let's get you moving fast.
Book a Story Panda Strategy Deep-Dive. It's a workshop series designed to supercharge your marketing efforts. We will work together to identify your audiences, map your communications challenges, distill your most important messages.
From that, you'll receive a detailed marketing strategy with tactical recommendations and execution road-map.
We love helping agencies and agency people solve problems for their clients and prospects.
We offer brainstorming and idea-generation services, strategy-building, pitch prep and pitch support, new client onboarding and process development. Learn more.
Senior brain-power for smaller teams
We help solve for the the new business conundrum: your agency needs the senior people to win the new business; but you need to win the business before you can hire the right senior people.
We provide the senior-level strategy and thinking to front-load your pitch efforts with the right brains to win the work. Learn more.
Zack is the principal consultant and chief storyteller at Story Panda.
Zack has more than a decade of experience working with brands and companies who want to reach the most important audiences with stories that have impact. Having worked in some of the top public relations and content marketing agencies, Zack specializes in creative problem solving, strategic communications, marketing, PR, content as well as social media and digital.
Zack began his career as a digital strategist in a major, global public relations consultancy where he built and executed PR and digital communications strategies for a variety of clients. He then worked for one of the world's pioneering content marketing agencies, where he led teams of writers, designers and videographers to create meaningful, impactful content.
Some of Zack's past clients include: RBC, Moneris, Reebok, Interac, Deloitte, Coca-Cola, Ford Motor Company, Absolut, Jameson, Stoneleigh, Qualcomm, Intercontinental Hotels Group, Amgen Biotechnology
I've been a creative director for quite some time now, and it's rare that I'm genuinely surprised by an idea. When I worked with Zack, he flipped the script on that. As a strategist, planner, and creative ideas guy, Zack will surprise you at every turn – in the best way possible. He'll bring ideas to the table that will simultaneously make you say "how the heck did he think of that?" and "I wish I'd thought of that!" He'll bring lots of them too.
He's not just an ideas guy, though. He's an ideas champion who is tenacious when it comes to getting great concepts sold and produced. Seriously: I've seen him stay on a killer idea for actual years in order to see it come alive in the marketplace – and drive big results.
Hire Zack for your marketing, creative or strategy team and it'll instantly be better: not just in the quality of the output, but in the quality of the atmosphere. Because the only thing about Zack that outweighs his big old brain is his big old smile. You'll leave any meeting, brainstorm or lunch with him in a better mood than you did coming in.
I can't wait to work with him again sometime.
Former Colleague, Hill+Knowlton Strategies
Executive Creative Director
Let’s Work Together